Smirnoff Ice VS Grey Goose

SEO is an important consideration for marketers so that you can make your site appear in google.In the Alcohol industry we as marketers make sure that the website encourages many people to visit repeatedly. The keyword "Flavoured Drinks" is frequently used in Smirnoffs website to show the audience that they have drinks of many different flavours. "Vodka" is the keyword that is used in both the website to show that both of the companies are marketing their own premium Vodka.

Smirnoff's website is more well organized then the website for grey goose.

Smirnoff has a very well organized website, you can find things very easily compared to the website for Grey Goose. you can easily share the document in both the websites. You can also access information if you want to.


Smirnoff Ice: http://www.smirnoff.com/en-us/vodkas/smirnoff-ice/




Grey Goose: https://www.greygoose.com/ca/en/home.html

Stolichnaya VS Ketel One Vodka

Search Engine Optimization is the name given to an activity that attempts to improve search engine ranking, it is important for marketers to analysis, so you can make your site appear in Google. We as Marketers make sure that site encourage people to visit frequently. The keyword "Premium Vodka"is frequently used on Ketel One’s website to show audience that it is considered as superior vodka, “ Vodka Juices” is the keyword used for both the vodkas as a comparison. The main objective is to analyze which of the two sites has a better and stronger SEO. 

These two sites are quite similar and different in a way that Ketel One offers coupe of juices on their site while for Stolichnaya have one vodka in different flavour, both brands offer link to social media site which is very accessible and easy to share and earn knowledge about, the keywords used are on the main home page of their site. Great visual content used on both brand sites and their bottle is shown in HD quality so it is easy and convenient for the audience to find these vodkas anywhere they want, marketers made sure that the visual stays in the mind of the audience.

In my opinion Ketel one has used more visuals on their site and has shown the link from where to buy in your country while Stolichnaya has simple and understandable content. 

Stolichnaya: http://www.stoli.com/#about-stoli

 

Ketel One Vodka: http://www.ketelone.com/vodkas/ketel-one-vodka/

Welcome!

Welcome to our Premium Vodka Analysis for Digital Marketing 1. Our team will be analyzing premium Vodka brands and their Social Media & Digital Strategies.



Our Blog will be covering the following brands:

• Belvedere 
• Ciroc
• Grey Goose
• Ketel One
• Smirnoff
• Stolichnaya

Meet our Team:

Christina, Fatima & Muhammad

 Christina is a 23 year old Marketing Student at Sheridan College. She is a Bartender with the Landing Group. Her hobbies include water sports, reading Leadership books, and environmental conservation. She looks forward to graduating in June 2017.

 Fatima is a 21 year old Marketing Student at Sheridan College. She loves to travel to different countries around the world and learn about the different culture.

 Muhammad is a 23 year old Marketing student at Sheridan College. He loves to drive and is passionate about cars. He loves to stay healthy and attends the gym everyday.